Week 6 – Small Business Presentations 2 – The Team

The remaining business owners took the hot seat this week and gave us an insight into their worlds.

First we were treated to a behind the scenes tour of some websites that have been setup using CMS, a really good way for small business owners to keep their websites up to date and fresh without having to get web designers to do this every time. In addition Google Analytics was explained a little, again as a powerful tool for small business owners to be able to focus their marketing and advertising spend, to get the most from dollars spent and see where their real customers are coming from.

We were then given a colourful training session into the world of Vibrant Hair Colour that was technical, enlightening and interesting – proving again the online software is a good medium for training especially for people located in spread out, remote or even global locations, and even for a supplier / customer relationship. After this we were given a very informative presentation on some of the other solutions for online communication, showing that there is a software or tool for every budget. Whether you are in small business with a small budget or a large corporate looking for sophisticated communications the online world of business communication is definitely starting to emerge and be accepted a great deal faster than even a couple of years ago.

Some of the main reasons for this are probably the need to cut costs as expenses in business increase rapidly, petrol costs, flights, freight etc. The reduction in cost and rapid improvement in internet connection speed, allowing for more seamless conversations and transfer of information and perhaps the saving in that other very valuable asset time… (Mike)